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Design, Sustainability and Future Circular Business Models? FULLY BOOKED.

News: Apr 03, 2018

Design, Sustainability and Future Circular Business Models? FULLY BOOKED.

It is urgent to change both industrial and consumer behaviour if we want to achieve sustainable goals. Cars, fashion and interior belong to those industries whose business models are built on constant desires for new products – and new designs. While design has contributed to the model of obsolescence and the linear business model, can design instead reverse and contribute to the model of longevity and circular business models? With examples from these industries and regions a panel with practitioners and researchers discusses these difficult questions.

Time: Monday 7 maj 14:30-17:30
Place: HDK, aulan
The seminar is free of charge, but you need to register, not later than 30 April to info@adasweden.se


14:30 Welcome and introduction Lisbeth Svengren Holm, BDL/Karin Persson, ADA

14:40 Future adaptive design for CBM Thomas Nyström, HDK/Rise

15:00 Re-design of fashion Anna Lidström, designer, School of Textiles, Borås

15:20 Sustainable design systems Maria Nyström Reuterswärd, HDK/Chalmers

15:40 Coffee break

16:10 Panel debate – from policy to practice Moderator: Anna Rylander Eklund, BDL/HDK

17:10 Conclusive reflections Lisbeth Svengren Holm and Karin Persson

17:30 END


Anna Velander Gissén, Project & Communications Manager EcoDesign Circle,, SVID (Stiftelsen Svensk Industridesign)

Christer Ericsson, Design Region Sweden. Organizer of the sustainable award of Design S

Iréne Stewart Claesson, designer and design strategist, Lots Design. Working with design methodologies aiming for developing solutions supporting people to more sustainable lifestyles.

Jenny Ekman, project manager at Möbelbruket, aiming at a circular business models for chairs

Magdalena Petersson McIntyre, Centre for Consumer Research CFK, Göteborgs universitet. Research on sustainability and consumer behaviour.

Niklas Egels Zandén, School of Business, Economics and Law, Göteborgs universitet. Research on sustainable policies and integration of sustainability in corporate strategies.


Anna Lidström, fashion designer and PhD candidate at Swedish School of Textiles, University of Borås. Anna is working with artistic research within the field of sustainable fashion, with the focus on exploring and developing alternative design strategies and methods that can meet the challenges of volatile quality of recycled raw materials in a cyclic system. With a strong focus on experimental design research the significance of the research is to investigate the potential of and develop models for resilient design strategies and methods that tackle the challenges in a cyclic system based on re-cycling.

Thomas Nyström, industrial designer and PhD candidate at Academy of Design and Crafts, University of Gothenburg and Research Institutes of Sweden (RISE Viktoria). Thomas research is focusing on how product design can support the transportation industry, including car companies, to develop circular business models to meet the challenges these industry face when reducing its negative impact on the climate.

Maria Nyström Reuterswärd, professor, HDK and Chalmers, is doing research in South East Asia, Kenya and Tanzania. Since 2012 she leads the research cooperation with the local universities JOOUST and Maseno in Kisumu, Kenya as part of Mistra Urban Futures research platforms. Several projects have focused on developing Kisumu to a sustainable city with healthy marketplaces, craft projects and destination for tourism (in collaboration with the School of Business, Economics and Law). Maria is currently project leader for the trans-disciplinary research within SWEMARC, the Swedish Mariculture Research Centre at University of Gothenburg.


Anna Rylander Eklund, senior lecturer at HDK and researcher at Business & Design Lab and Gothenburg Research Institute where she leads the project “Organizing design and designing organizations for change”.


Lisbeth Svengren Holm holds the chair of the Torsten and Wanja Söderberg's professorship in design management, Gothenburg University. She is director of Business and Design Lab since February 2015.

Karin Persson, concept developer at ADA, a platform for creative people working in the Gothenburg region.


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Page Manager: Carina Krantz|Last update: 4/3/2018

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