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Feb 4 (12-13) Lunch hour seminar: Nathan Shedroff about The Value of Design for Business

News: Jan 13, 2016

Place: Handelshögskolan/School of Business, Economics and Law, Vasagatan 1, SKF-room
Free of charge, but limited number of seats so registration is needed: info@adasweden.se. No lunch served.

The lunch hour seminar with Nathan Shedroff, California College of Arts, San Francisco, is organized by BDL and ADA.

At this seminar Nathan will share his experience of how design creates values for business. Nathan Shedroff is a seasoned, professional strategist and serial entrepreneur as well as a pioneer in the fields of experience design, interaction design, and information design. He speaks and teaches inter-na¬tio¬nal¬ly, and has authored many books.

Nathan is the chair of the groundbreaking Design MBA programs in design strategy at California College of the Arts in San Francisco. The programs unite the perspectives of systems thinking, design and integrative thinking, business models, sustainability, and generative leadership into a holistic strategic framework. Before academia, he was a pioneer in multi- and online media.

His book Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences, co-written with two members of the Silicon Valley–based strategic consultancy Cheskin, explores how companies can specifically create products and services to evoke meaning in their audiences and customers.

The seminar is free of charge but limited number of seats so you need to register at: info@adasweden.se not later than 2 Feb 2016.
Date: Thursday 4 February
Time: 12.00 - 13.00
Room: SKF room, Handelshögskolan (School of Business, Economics and Law), Vasagatan 1.


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